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Online store development

An online store is not a display window, it is a working tool for the sales team. A filtered catalogue, a cart and checkout in a few clicks, payment providers, delivery services and a data exchange with your accounting so that stock and prices never drift apart.

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We'll answer your questions and prepare a proposal.

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What's included

01 Catalogue with categories, filters and attribute search
02 Product page: variants, availability, related items
03 Cart and checkout without forced registration
04 Online payments: LiqPay, Fondy or your bank's acquiring
05 Nova Poshta and Ukrposhta: rates and waybill numbers
06 Sync with 1C/BAS or CRM: products, stock, prices, orders

Order an online store

A store starts with the catalogue, not the design. How categories are arranged, which attributes people filter by, what a product card shows — that decides both usability and search positions. A handsome store with a poor catalogue sells worse than a plain one that makes sense.

The second thing that decides everything is what happens after the buy button. Online payment, a delivery cost calculation, an email with the tracking number. Every step where someone has to message you to learn the status is a manager’s time lost.

The third is data exchange with your stock system. If quantities and prices live separately in accounting and separately on the site, they will diverge within the first week. We set the exchange up so that a product you do not have cannot be sold.

It takes 30 days and up. Longer when the catalogue itself has to be put in order — the most common reason schedules slip, and better allowed for at the start than discovered in week three.

Where stores lose money

🧭
A catalogue nobody can search

No filters on the attributes that matter and the buyer leaves for a competitor. We design the catalogue structure before the design stage.

🛒
Checkout that drags

Forced registration and eight form fields eat a share of every order. We keep checkout to a few clicks.

🔄
Stock that drifts

The site sells what the warehouse no longer has. A sync with 1C/BAS or CRM keeps products, prices and stock in one state.

📱
A broken mobile experience

Most people arrive on a phone. Catalogue, filters and cart get tested on real devices, not only in an emulator.

How we build a store

01
Catalogue and process

Categories, attributes, filters, and how an order travels from cart to warehouse.

02
Wireframe

Catalogue, product page, cart, checkout — sketched before design.

03
Design

Figma mockups of the key screens, desktop and mobile.

04
Build and integrations

Front-end, CMS, payments, delivery, accounting sync, product import.

05
Test and launch

Test orders and payments, waybill checks, e-commerce analytics.

What makes a store work

Everyone has a cart and a checkout. The difference is in what surrounds them.

Catalogue and filters

Categories arranged the way a buyer thinks, not the way a warehouse is organised. Filters on the attributes people actually choose by — otherwise nobody uses them.

Product card

Variants by size and colour, availability, related items, clear delivery terms. The page that most often becomes the entry point from search.

Checkout

Buying without forced registration, as few fields as possible, a saved cart. Every extra step here costs real money.

Payment and delivery

LiqPay, Fondy or your bank’s acquiring; delivery cost calculation with the tracking number sent by email.

Data exchange

Products, stock, prices and orders sync with your accounting system or CRM. Selling something that is not in stock becomes technically impossible.

Sales analytics

E-commerce tracking in GA4: not just traffic, but which categories and products bring the money.

Frequently asked questions

How long does an online store take?
From 30 days for a store with the standard set: catalogue, cart, payments, delivery. Accounting integrations and unusual sales flows add time — we quote a firm date after reviewing the catalogue and the process.
What do you build stores on?
It depends. WooCommerce covers most catalogues: cheaper to maintain and clear to editors. For complex logic, a large assortment or a non-standard checkout we build a custom solution on Laravel.
Can you migrate products from our old site?
Yes. We import the catalogue from an export, a price list or the old site's API. We clean duplicates and normalise attributes at the same time — filters work badly without that.
Do you set up payments and delivery?
Yes. LiqPay, Fondy or your bank's acquiring, plus Nova Poshta and Ukrposhta with rate calculation and waybills created straight from the admin panel. Contracts with payment providers are signed by the business owner.
What about 1C or CRM integration?
We build a two-way sync: products, prices and stock go to the site, orders come back into accounting. This is the most common reason a store on a website builder hits its ceiling.
How many products can the store hold?
Thousands — the question is not the count but how categories and filters are built. A badly structured catalogue of 50 items is harder to search than a well-built one of 5000.
Can a store be promoted in search?
Yes, and that is its main advantage over a marketplace. Category and product pages cover hundreds of queries — provided the descriptions are not copied from the supplier’s site.
How much does an online store cost?
The starting price is on the pricing page and covers catalogue, cart, payment and delivery. Three things move it: how many products and attributes you have, the accounting integration and any non-standard selling flow.
Do you connect marketplaces like Rozetka or Prom?
Yes, we set up product feeds to marketplaces. But that is a channel alongside the store, not instead of it: on a marketplace you pay again for a customer you have already won.
Who fills the store with products?
We do the first import — from your price list, an export file or the supplier API. After that you add products in the admin panel; write your own descriptions, because copies of the supplier text do not rank.

Building an online store

A store starts with the catalogue, not the design: how categories are arranged, which attributes people filter by, what belongs on the product page. Usability and search rankings both follow from that. Development takes from 30 days.

Then come the parts without which a store does not work: online payments, delivery rates from Nova Poshta, a data exchange with 1C/BAS or a CRM so stock and prices stay in step between the site and the warehouse. The admin panel is fitted to your process, not to an abstract standard store.