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CRM built around your process

An off-the-shelf CRM makes you bend the process to fit it. We work the other way round: we map how a deal actually moves through your company and build the system around that — enquiries from every channel, tasks, roles, and reports people actually read.

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We'll answer your questions and prepare a proposal.

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What's included

01 A written map of the process from first touch to closed deal
02 A pipeline whose stages match the words your team uses
03 Enquiries from the website, email and messengers in one place
04 Roles and permissions: who sees what and who may change it
05 Automated routine: reminders, tasks, notifications
06 Reports built for decisions, not a default set of charts

When your own system pays off

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The process will not fit the box

Several pipelines, your own calculations, unusual stages. In an off-the-shelf CRM those live in custom fields and comments — which is to say nowhere.

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Enquiries in five places

Email, the website form, Telegram, Instagram, phone calls. Until they sit in one list, some are lost and nobody knows which.

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Data lives apart

The site does not know the warehouse, the warehouse does not know the deals. A data exchange removes the manual copying and the mistakes that come with it.

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Reports assembled by hand

If the monthly report is an evening in a spreadsheet, you pay for it every month. Automating it once is cheaper.

How we do it

01
Map the process

How a deal moves today, who does what, and where it stalls. Without this there is nothing to automate.

02
Remove what is not needed

Some steps are visibly redundant. Automating unnecessary work is the most expensive way to keep it.

03
Wireframes

The key screens: enquiry list, deal card, report. Signed off before development.

04
Build and integrate

The system, roles, permissions, and connections to the site, mailbox and messengers.

05
Launch and training

Data migration, training for the team, and a first month of support alongside them.

Frequently asked questions

Why not use an existing CRM?
Use one, if it fits. We say so on the first call: for a standard process an off-the-shelf tool is cheaper and runs in a week. A custom system wins when you already pay for several services and stitch them together by hand.
What does it cost?
From $3000 for a system with the base set: pipeline, deal card, tasks, roles, reports. Integrations are quoted separately, because their difficulty depends not on us but on what your accounting software can hand over.
How long does it take?
The timeline follows the process map, not the number of screens. A first working slice usually arrives well before the full system, and the team starts using it straight away.
Have you built one for yourselves?
Yes — our own CRM is the system we run the studio on: enquiries, clients, projects and tasks. That is not a substitute for a client case, but it does mean we know how such a system behaves a year after launch.
What happens to the data if we part ways?
The database, the code and the credentials are yours. We hand over an export in a standard format and the documentation, so the next team can continue rather than start over.

Custom CRM development and automation

A custom CRM is not always the answer. If your process is 5 stages and 2 managers, an off-the-shelf tool is cheaper and faster. Building your own pays off when the process will not fit someone else's fields: several pipelines, your own calculations, an exchange with production or a warehouse.

We start with the process rather than the code, and that step alone often reveals half the routine can simply go. Then wireframes of the key screens, development, and integrations with the site and mailbox. Work starts at $3000; the timeline follows from the process map.