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Website redesign without losing rankings

A redesign is not «make it prettier». It is an audit of what already works, a new structure built around real queries, a new interface, and a careful move of every address so that rankings and traffic stay with you instead of leaving with the old site.

Free consultation

We'll answer your questions and prepare a proposal.

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What's included

01 Audit of the current site: traffic, rankings, behaviour, speed
02 What to keep: the pages and copy already bringing traffic
03 A new structure driven by queries rather than taste
04 Design and responsive layouts for the devices people actually use
05 A redirect map from every old address to its new one
06 Ranking watch for the first month after the move

When it is time to redo the site

📱
Awkward on a phone

Most visits come from mobile. If people have to pinch to read the text, the site loses them before the first screen ends.

🐌
Slow to load

A slow site loses both people and rankings: speed is a direct ranking factor, not a pleasant bonus.

🔒
Nothing can be changed

If changing a price means emailing a developer, the site goes stale faster than you can update it.

🏚️
You avoid sending the link

The most honest test of all. If you send clients a PDF deck instead of your website, the redesign is already overdue.

How a redesign runs

01
Audit

What brings traffic, what the speed is, which pages anyone actually opens.

02
What we keep

Pages and copy with rankings stay. Rewriting them «because they are old» costs traffic.

03
Structure and design

A new structure around queries, Figma mockups, desktop and mobile.

04
The move

A redirect map from old addresses to new ones, with every rule checked.

05
Watch

For the first month we track rankings and Search Console errors.

Frequently asked questions

Will rankings drop after a redesign?
A temporary dip over 2 to 4 weeks is normal while search re-crawls the site. Permanent loss comes from something else — addresses that changed without redirects. That is why the redirect map is made before the design, not after launch.
What does a redesign cost?
About the same as a new site of the same size, plus the audit and the move: a business card site from $500, a corporate site from $900. The saving is not in the build price, it is in not starting your traffic from zero.
Can we keep the current CMS?
Often yes, and that is the cheapest route. Changing platform makes sense when the current one is already in the way: missing content types, a slow admin panel, updates that break the site.
Do all the texts have to be rewritten?
No. Copy that brings traffic we keep, or improve carefully. Rewriting a ranking page «because it is old» is the simplest way to lose what you have already paid for.
How long does it take?
10 to 20 days for a business card site, 20 to 35 for a corporate one, plus a week for the audit and the redirect map. Close to building from scratch: the saving is in the traffic, not the calendar.

Website redesign

The real risk in a redesign is not the design, it is the move. A site with 5 years of history has rankings behind it, and a page whose address changes without a redirect loses them outright. That is why the redirect map is drawn before anyone designs the first screen.

We start with an audit: which pages bring traffic today, which copy works, what the speed looks like. Then the new structure, design and responsive layouts. For the first month after launch we keep the rankings under watch — that is when it becomes clear whether everything carried over.